SEO A Wordpress Blog - The Optimal Title
Rate this article if you find it useful.Created: 2005-11-22
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As discussed in The Psychology of Page Titles, The Power of a Title (Tag), and Where the Title is Seen, the title is of a page is one of the most underused part of a website that can be used to improve your listings in search engines. With WordPress, the default for the title is your Blog name. It appears in the browser, every page, and other places listed in Where the Title is Seen.
On the Diabetes Weblog, I am using WordPress 2.0 (beta). The code for the title by default is the same as the one in WordPress 1.5.2:
<title><?php bloginfo(’name’); ?> <?php if ( is_single() ) { ?> » Blog Archive <?php } ?> <?php wp_title(); ?></title>
This code will produce these results ( Permalinks are also used in this Blog.)
1. For the Home Page it will show the name of the Blog in the Title:

2. For a Category, it will show the Blog Name and the Category in the Title.

3. For an Archive, it will show the Blog Name, the Year and the Month

4. For a Page, it will show the Blog Name and the Page Name:

5. For an individual Post it will show the Blog Name, "Blog Archive" and the name of the Post:

In the article Optimal Title Plugin, WordPress and SEO, I discussed how using Aaron Schaefer’s Optimal Title Plugin can help change the titles of the pages on a WordPress Blog. By downloading the plugin, uploading it and then activating it, the only thing left to do is change the headers to read :
<title><?php optimal_title(’at’); ?><?php bloginfo(’name’); ?></title>
With the Optimal Title Plugin, these will now display the title as follows:
1. The Home Page remains the same showing the Blog Name.

2. For a Category, it will show the Category and the Blog Name in the Title.

3. For an Archive, it will show the Year, the Month, and the Blog Name in the Title.

4. For a Page, it will show the Page Name and the Blog Name. :

5. For an individual Post it will show the name of the Post, and the Blog Name.

Just another reason that the title itself is so important! Make your keywords and titles come first then your blog name. This will add to the number of keyword to word ratios that search engines look for to rank in their content when searching. Kudos to Aaron Schaefer for an awsome plugin!
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Article Series
SEO A Wordpress Blog
- SEO A Wordpress Blog - The Optimal Title
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Aleeya dotNet Tags: title, SEO, WordPress, WP, Blog, Optimal, Search Engines, Aaron Schaefer, Elastic Dog, Optimize




(1 votes, average: 4 out of 5)
December 4th, 2005 at 5:37 am
[…] Die Tag Cloud war irgendwie ein ganz schöner Act, und ich versteh letztlich gar nicht genau, warum sie jetzt funktioniert. Egal. Jetzt zum SEO: Rewrite URLs, Title Plugin etc., siehe Anleitungen: Außerdem Eintragungen überall, bissl Linkspam muss schon sein. […]
December 24th, 2005 at 6:38 am
True, it is very important to have correct and optimised titles.
For a smaller website/blog, it ought to be simpler than a plugin, like this. (Replace ” - ” with ” at ” if you like it that way
This will create a title like
“Page Name - Blog Name”
Of course the page name should be keyword rich
January 3rd, 2006 at 9:15 pm
Oops. I think the code got swallowed up in my earlier comment!
January 31st, 2006 at 3:27 am
Nice post. Coincidentally, I had just written a blog entry on optimizing page titles. The search engine advantages from this alone are ridiculous!
March 12th, 2006 at 6:40 pm
The page title is SO important! I made these changes to my blog on friday and today (two days later), I am number one on google for the phrase “aggressive skate blog“! These is a great tip, it really works.
March 25th, 2006 at 3:08 am
[…] * SEO at Aleeya Dot Net - http://www.aleeya.net/category/WordPress/seo/ * The Best WordPress SEO Possible - http://WordPress.org/support/topic/49168 * Search Engine Optimization for WordPress - http://codex.WordPress.org/Search_Engine_Optimization_for_WordPress * Search Engine Optimization for Blogs - http://www.blog-maniac.com/blog-seo.htm * DYI Search Engine Optimization - http://lorelle.WordPress.com/2006/01/15/dyi-search-engine-optimization / […]
October 18th, 2006 at 1:47 pm
Great article. I added the plugin to my site http://hghlook.com
October 28th, 2006 at 4:05 am
Yes, great article and SEO site. Added this and the XML sitemap to my site.
http://ofthestars.com/blog
March 18th, 2007 at 3:28 am
I had some thoughts on a similar SEO / Search Engine Optimization related topic, maybe i’ll start a new thread
April 7th, 2007 at 4:05 pm
FYI, I just released a new version of the plugin that fixes the XSS security issues it shared with WordPress version 2.1.2 and earlier. It is recommended that all users of the plugin upgrade to version 3.0.
The way in which the plugin works has also been changed in order to make it both backward and forward compatible with all versions of WordPress. As long as your WordPress installation is up to date, you won’t ever have to upgrade the plugin again.
September 30th, 2007 at 7:06 am
Nice Site!